One of the common yet costly mistakes that many industrial manufacturers make is to ask for the sale too soon. Sure. Today’s customers have shorter attention spans as well as limited time to understand your offer or products, especially with your website, social media...
We have a little exercise we recommend to help you assess the effectiveness of your website. Ask an acquaintance who doesn’t know too much about your business to help you. Show them your website for 5 seconds. Then, close the computer [or screenshare] and ask...
Undoubtedly, marketing plays a key role in the success of any business. However, the perception customers have towards marketing can impact its effectiveness. In our experience working with various manufacturers, we have encountered numerous industrial companies that...
Giving up on your industrial marketing campaigns that are not yielding any results? You are not alone. Many manufacturers don’t find it profitable to continue their ineffective campaigns. Budgets tighten, priorities shift, and the future feels uncertain....
