by Zafari | Mar 31, 2020 | Marketing
Asking people to buy our products or services right away doesn’t work in most cases. Instead, most marketing campaigns do just that. They don’t take the time to pique the audience’s curiosity and enlighten them as to how their life can be better with the product or...
by Zafari | Mar 31, 2020 | Marketing
Here is a website review we did recently for The Hoppy Dreams Sleep Co. to help them attract more customers and make more sales. The advice here by StoryBrand Certified Guide in Charleston, SC, Pamela Cisneros, will help Hoppy Dreams focus their message to what...
by Zafari | Mar 25, 2020 | Marketing
We have a little exercise we recommend to help you assess the effectiveness of your website. Ask an acquaintance who doesn’t know too much about your business to help you. Show them your website for 5 seconds. Then, close the computer [or screenshare] and ask...
by Zafari | Mar 13, 2020 | Marketing
A lot of people really dislike ‘Marketing’. It feels phony and manipulative because they view it as trying to convince people to buy. But instead of thinking of marketing as trying to ‘sell’ something, try reframing it to ‘helping people...
by Zafari | Mar 10, 2020 | Marketing
These are uncertain times to be sure! BUT that doesn’t mean we can’t still move forward and prepare for brighter days. Instead of being stalled in fear and panic, we can prepare ourselves now to be ready to ride the wave when the tide turns back in our favor. Has...
