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Don’t Ask for the Sale Too Soon

Don’t Ask for the Sale Too Soon

Asking people to buy our products or services right away doesn’t work in most cases.   Instead, most marketing campaigns do just that.  They don’t take the time to pique the audience’s curiosity and enlighten them as to how their life can be better with the product or...
Website Review of The Hoppy Dreams Sleep Co.

Website Review of The Hoppy Dreams Sleep Co.

Here is a website review we did recently for The Hoppy Dreams Sleep Co. to help them attract more customers and make more sales.  The advice here by StoryBrand Certified Guide in Charleston, SC, Pamela Cisneros, will help Hoppy Dreams focus their message to what...
Think Marketing Is About “Selling” Something?

Think Marketing Is About “Selling” Something?

A lot of people really dislike ‘Marketing’. It feels phony and manipulative because they view it as trying to convince people to buy. But instead of thinking of marketing as trying to ‘sell’ something, try reframing it to ‘helping people...