When someone asks you what you do at a networking event, how effective is your response? Do their eyes glaze over at about the 5th word? Do they start looking over your shoulder? If so, try creating a One-Liner for business instead. A One-Liner is a film-industry term...
Does your website header on your Home page provide a clear and concise statement of what you offer? If not, you’re missing sales. Most website copy assumes it’s obvious to visitors what the company sells. Unfortunately, this is a risky assumption to make...
Truth be told, NOBODY wants to read your newsletter! Except maybe your grandmother… Now, before you get upset, hear me out. I’m sure your newsletter contains engaging, valuable content that is really meaningful and useful to your reader, right? Great!...
Over 80% of your website visitors are not ready to buy. That’s why a secondary (or transitional) Call to Action is critical. You need to be able to capture people while they are interested, so you can nurture them until they are ready to buy. How do you do this?...
Does your marketing suffer from the “Curse of Knowledge”? This happens because you are so close to what your business offers that your brain can’t help but make assumptions about what everyone else knows about it. In other words, you don’t know...
Does your website have a clear and obvious Call to Action? As simple as this may seem, it’s amazing how many websites don’t. A prominent Call to Action button is a simple, obvious invitation for our prospects to engage with us. We need to give prospective...
