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How Effective Is Your Elevator Pitch?

How Effective Is Your Elevator Pitch?

When someone asks you what you do at a networking event, how effective is your response? Do their eyes glaze over at about the 5th word? Do they start looking over your shoulder? If so, try creating a One-Liner for business instead. A One-Liner is a film-industry term...
Is Your Website Header Losing Sales?

Is Your Website Header Losing Sales?

Does your website header on your Home page provide a clear and concise statement of what you offer? If not, you’re missing sales. Most website copy assumes it’s obvious to visitors what the company sells. Unfortunately, this is a risky assumption to make...