Asking people to buy our products or services right away doesn’t work in most cases. Instead, most marketing campaigns do just that. They don’t take the time to pique the audience’s curiosity and enlighten them as to how their life can be better with the product or...
We have a little exercise we recommend to help you assess the effectiveness of your website. Ask an acquaintance who doesn’t know too much about your business to help you. Show them your website for 5 seconds. Then, close the computer [or screenshare] and ask...
A lot of people really dislike ‘Marketing’. It feels phony and manipulative because they view it as trying to convince people to buy. But instead of thinking of marketing as trying to ‘sell’ something, try reframing it to ‘helping people...
During times of economic uncertainty, some businesses get hit hard. Really hard. Others, are practically unaffected. And others are somewhere in between. When life and business get turned upside down, it’s understandable that most people are going into...
