Website Insights
Practical thinking on customer validation, website strategy, differentiation, story, credibility and growth.
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Top 5 Best Industrial & Manufacturing Website Design Examples to Get Inspired
Until very recently many industrial websites often lacked the sophistication and simplicity seen in their retail counterparts. They were often cluttered with long chunks of confusing text and poor selection/placement of images. Today, as more and more manufacturers...
Creating Powerful Marketing Messages Using StoryBrand
Are you a movie buff? Even if you are not, surely you’re familiar with movies where one character saves the day for others, be it rescuing damsels in distress, soldiers trapped behind enemy lines or passengers aboard a burning train. Rescue has always been a central...
How to Dramatically Improve Your Website with the Right Images
You can dramatically improve the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website should be...
Getting Testimonials That Build Trust and Boost Your Reputation
Positive customer testimonials and reviews are a critical way to boost the credibility of your brand and products. They are like the shining stars of your business’s reputation. But keep in mind that not all testimonials are created equal. A good testimonial truly...
Why Prospects Trust Companies That Offer Them a Plan
There may be many potential customers who acknowledge your expertise. Is that enough to make them buy from you? They still look for assurance they can trust you before making a purchase.Why? Because at this point, they’re vulnerable to risks such as financial loss,...
Harness the Power of Customer Testimonials: Elevate Your Credibility
Similar to other industries, testimonials from satisfied customers help manufacturers in establishing trust. They provide potential customers with valuable insights into the quality and reliability of your offerings. They are like your unofficial endorsement as they...