You can dramatically the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website should be about them.
As great as customer testimonials can be, there are definitely not all created equal. If you just ask your customer to provide some text – or they submit it unsolicited – it’s likely to be much longer and less focused than what you need to be most effective.
To get testimonials that will really impact prospective customers, you need to ask these 4 specific questions when you request testimonials
People only buy from companies they trust. And nothing creates a feeling of trust more than hearing how great a product or service is from another customer, someone like you. That’s why customer testimonials – done correctly – can be one your most powerful marketing tools.
There’s no such thing as TOO cute, clever or creative in marketing, right?!
Wrong! When we try to be cute or clever or uber-creative in our marketing, we think we’re showing off our prowess and it will impress prospective customers. Find out what you should do instead.
When someone asks you what you do at a networking event, how effective is your response?
Do their eyes glaze over at about the 5th word? Do they start looking over your shoulder?
If so, try creating a One-Liner for business instead.
Does your website header on your Home page provide a clear and concise statement of what you offer? If not, you’re missing sales.
Truth be told, nobody wants to read your newsletter!
Now, before you get upset, hear me out. I’m sure your newsletter contains engaging, valuable content that is really meaningful and useful to your reader, right?
Over 80% of your website visitors are not ready to buy.
That’s why a secondary (or transitional) Call to Action is critical. You need to be able to capture people while they are interested, so you can nurture them until they are ready to buy. How do you do this?
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