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Here is a website review we did recently for The Hoppy Dreams Sleep Co. to help them attract more customers and make more sales.  The advice here by StoryBrand Certified Guide in Charleston, SC, Pamela Cisneros, will help Hoppy Dreams focus their message to what really matters to customers.  It also gives them specific guidance about how to lay out the sections of the website in a way that will help customers understand why they should buy, including:

  • Focusing on the customer rather than the company
  • Making sure the Home page can ‘pass the grunt test‘:
    • Clear and concise statement of what is being offered
    • Outlining how buying the product will make the customer’s life better
    • Providing an obvious call to action in a prominent place
  • Image depicting success so the prospective customer can envision themself benefitting from the product
  • Breaking product information out of paragraph text and into bullets that are easy to scan
  • Adding testimonials from past customers
  • Adding a ‘3 Step Plan’ ala StoryBrand recommendations to help the customer feel it’s easy to buy and solve their problem