Scale and Add Value to Your
Business with Expert Guidance

THE MANUFACTURER’S MARKETING FRAMEWORK

COACHING Solution

• Stop guessing and know you’re implementing a proven system
• Eliminate outsourcing by building strategies and systems into your business
• Produce consistent, repeatable results on your own

Scale and Add Value to Your
Business with Expert Guidance

THE MANUFACTURER’S MARKETING FRAMEWORK

COACHING Solution

  • Stop guessing and know you’re implementing a proven system
  • Eliminate outsourcing by building strategies and systems into your business
  • Produce consistent, repeatable results on your own

I couldn’t be more thrilled with the results we’re getting!

Cathy Quinn,
Director of Marketing,
ArborGen Inc.

Is Your Marketing
Team Just Winging It?

What you’re doing now isn’t really working because you’re…
You’re implementing tactics with no overarching strategy so…
• Day-to-day marketing tasks feel random and scattered
• Your messaging is inconsistent and not telling a clear story
• You don’t know when to say ‘yes’ or ‘no’ to new marketing ideas
What you’re doing now isn’t really working because you’re…
Your results are untrackable and inconsistent so you’re…
• Unable to confidently report that what you’re doing is working
• Sweating the numbers at the end of the month
• Hoping your current results will stay steady
What you’re doing now isn’t really working because you’re…
You’re uncertain what really works and are…
• Confused about which trends to pay attention to and which to ignore
• Watching competitors to decide what to try next
• Continuously researching tactics but not sure what to deploy
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We didn’t have true client-based marketing until they came into the picture and we wouldn’t be where we are without Zafari’s help.

Cathy Quinn,
Director of Marketing,
ArborGen

COACHING is For You If You’re:

  • Able to invest in the resources - people, time, money and energy - to massively increase your company’s value
  • Eager to put aside old behaviors and bad marketing habits
  • Willing to internalize new ideas, systems and tools into your existing operations
  • Not expecting a quick fix for long-standing issues

Working with Zafari allows me to actually sleep better at night.

Andrew Baum | CEO, ArborGen

Turn Your
In-House Team
Into Rockstars!

What you can expect…

    • A time-tested roadmap
    • Regular coaching calls
    • Unlimited 15-minute SOS calls
    • Tracking to keep you focused
    • Priority access to done-for-you services
    • Flexible month-to-month plan

MANUFACTURER’S MARKETING FRAMEWORK

Help Customers Understand Why They Should Choose You

Market Analysis
Understand which customers are more likely to value quality over price.
Message
Remove confusion and help prospects see you're the best solution
Testimonials
Get third-party validation and proof
Customer Journey
Clearly demonstrate value by providing a white glove experience from the first touch to sale
Homepage Overhaul
Help website visitors turn into customers sooner
Reactivation Campaign
Re-engage former customers and inactive leads
Infrastructure Plan
Set your quarterly marketing goals and prioritize for quick wins

Maximize Every Touchpoint: From Intro to Raving Fan

Lead Magnet
As soon as they hit your website, lead with value and prove to your buyer you understand them
Lead Capture
Ensure you’re not losing that 98% of your visitors not quite ready to become customers
Email Sequence
Let them know how you can help them in a way they'll appreciate
Sales Integration
Ensure seamless communication with your existing tools so your sales team gets notified of new opportunities
Eliminate Roadblocks
Anticipate the most common confusion and objections and overcome them before they arise
Website
Outperform competitors with a modern, easy experience that adapts to your buyers' preferences
Content Strategy
Become a voice of value with perfectly timed updates that keep your company top of mind rather than adding to the noise

Become THE Trusted Authority in Your Market

Ads
Deploy your consistent message across your channels and media
Email Nurture
Nurture your email list subscribers along with useful content until they're ready to cross over to customer experience
Social Media
Engage your audience with a content that grabs their attention
Sales Tools
Get sales and marketing on the same page with consistent, on-target tools that deliver a cohesive message
Video
Utilize stories from raving fans to help prospects understand your value
Webinars
Leverage one-to-many technology to decrease the need for in-person demos and site visits.
Referrals & Reviews
Harness the momentum of third-party influence with strategically crafted campaigns.

Ditch the Frustration of Trial & Error

NOW

Random Acts of Marketing

Confusion

Stove-piped systems and tools

Marketing & Sales not on the same page

Outdated strategies

Struggling to keep pipeline full

Customers unsure why they should choose you

Unreliable results

IN JUST 1 YEAR

Clear, direct path to success

Confidence

Cohesive Marketing & Sales Infrastructure

Everybody communicating the same message

Modern B2B strategies

Healthy pipeline getting new leads

Customers clear about why they choose you

Reliable results

IN JUST 1 YEAR

Clear, direct path to success

Confidence

Cohesive Marketing & Sales Infrastructure

Everybody communicating the same message

Modern B2B strategies

Healthy pipeline getting new leads

Customers clear on why they choose you

Reliable results

NOW

Random acts of marketing

Confusion

Stove-piped systems and tools

Marketing & Sales not on the same page

Outdated strategies

Struggling to keep pipeline full

Customers unsure about why they should choose you

Unreliable results

It’s been a fantastic experience.  Our marketing results have improved tremendously.

Cody Baker | Bushy Park

Is It Time to
RAISE THE BAR
for Your Marketing Team?


You could just keep guessing

OR…

98% of manufacturing

companies are losing money because of these

BIG marketing mistakes…

Zafari, Inc.
520 Folly Road, Suite 25-233
Charleston, SC 29412

843.388.9891

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