B2B MARKETING FRAMEWORK
Built on 20+years of experience to deliver reliable, consistent results
B2B MARKETING FRAMEWORK
Built on 20+years of experience to deliver reliable, consistent results
We built this framework to help manufacturers leverage modern marketing strategies and tactics so they can stop competing on price.
B2B MARKETING FRAMEWORK
Help Customers Understand Why They Should Choose You
 | Market Analysis Understand which customers are more likely to value quality over price. |
 | Message Remove confusion and help prospects see you're the best solution |
 | Validation & Testimonials Get third-party validation and proof |
 | Customer Journey Clearly demonstrate value by providing a white glove experience from the first touch to sale |
 | Homepage Upgrades Help website visitors turn into customers sooner |
 | Reactivation Campaign Re-engage former customers and inactive leads |
 | Infrastructure Plan Set your quarterly marketing goals and prioritize for quick wins |
Maximize Every Touchpoint: From Intro to Raving Fan
 | Lead Magnets As soon as they hit your website, lead with value and prove to your buyer you understand them |
 | Lead Capture Ensure youโre not losing that 98% of your visitors not quite ready to become customers |
 | Email Nurture Let them know how you can help them in a way they'll appreciate |
 | Marketing Automation Ensure seamless communication with your existing tools so your sales team gets notified of new opportunities |
 | Eliminate Roadblocks Anticipate the most common confusion and objections and overcome them before they arise |
 | Website Outperform competitors with a modern, easy experience that adapts to your buyers' preferences |
 | Content Strategy Become a voice of value with perfectly timed updates that keep your company top of mind rather than adding to the noise |
Become THE Trusted Authority in Your Market
 | Ads Deploy your consistent message across your channels and media |
 | Email Sequences Nurture your email list subscribers along with useful content until they're ready to cross over to customer experience |
 | Social Media Engage your audience with a content that grabs their attention |
 | Sales Tools Get sales and marketing on the same page with consistent, on-target tools that deliver a cohesive message |
 | Video Utilize stories from raving fans to help prospects understand your value |
 | One-to-Many Leverage one-to-many technology to decrease the need for in-person demos and site visits. |
 | Referrals & Reviews Harness the momentum of third-party influence with strategically crafted campaigns. |
"Weโve seen our unit sales of premium product lines increase
by 3 to 5 million, which in our industry is a dramatic home run!"
Andrew Baum, CEO
ArborGen Inc.
"Zafari completely turned us around. Iโm now thrilled about our marketing. Itโs something that Iโm proud of!"
Elias Deeb, CEO
CMMC Navy Yard
"Marketing is off my plate and I donโt worry about it anymore. I absolutely recommend Zafari!"
Kent Fonveille, CEO
Bushy Park Industrial Campus
โWeโve seen our unit sales of premium product lines increase by 3 to 5 million, which in our industry is a dramatic home run!โ
Andrew Baum, CEO
ArborGen Inc.
