Marketing Blog

Simple Marketing That Actually Works – Private Facebook Group

Mar 10, 2020

Marketing should be easy, and it should work. Simplifying your marketing can actually make it way more effective.
In this Private Facebook Group we will dive into proven strategies and tools that can make your marketing life SO much easier and more effective.

5 Questions to Get a Better Click Rate from your Email Marketing

May 6, 2020

Believe it or not, email marketing is STILL one of the most effective marketing channels you can harness for your business. Besides being extremely cheap [or even free!], it’s more direct and personal than social media, ads, etc. And the more you know about the people on your list, the more personalized you can get. To be effective to grow your business, however, you do need to follow some simple guidelines.

How to Dramatically Improve Your Website with the Right Images

Apr 29, 2020

You can dramatically the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website should be about them.

Upgrade Your Website with Powerful Customer Testimonials

Apr 28, 2020

As great as customer testimonials can be, there are definitely not all created equal. If you just ask your customer to provide some text – or they submit it unsolicited – it’s likely to be much longer and less focused than what you need to be most effective.

To get testimonials that will really impact prospective customers, you need to ask these 4 specific questions when you request testimonials

Prospects trust companies that offer them a plan

Apr 27, 2020

It’s easier for prospects to trust your company to be their guide in solving their problem if you have a plan

Customer Testimonials as a Powerful Marketing Tool

Apr 27, 2020

People only buy from companies they trust. And nothing creates a feeling of trust more than hearing how great a product or service is from another customer, someone like you. That’s why customer testimonials – done correctly – can be one your most powerful marketing tools.

Cute, Clever and Creative Marketing

Apr 24, 2020

There’s no such thing as TOO cute, clever or creative in marketing, right?!

Wrong! When we try to be cute or clever or uber-creative in our marketing, we think we’re showing off our prowess and it will impress prospective customers. Find out what you should do instead.

How Effective Is Your Elevator Pitch?

Apr 23, 2020

When someone asks you what you do at a networking event, how effective is your response?

Do their eyes glaze over at about the 5th word? Do they start looking over your shoulder?

If so, try creating a One-Liner for business instead.

Is Your Website Header Losing Sales?

Apr 22, 2020

Does your website header on your Home page provide a clear and concise statement of what you offer? If not, you’re missing sales.

News Flash: Prospects Don’t Want to Read Your Company Newsletter!

Apr 21, 2020

Truth be told, nobody wants to read your newsletter!

Now, before you get upset, hear me out. I’m sure your newsletter contains engaging, valuable content that is really meaningful and useful to your reader, right?

Website Review for Artist Jodi Ohl – Part 2

Apr 21, 2020

The website review here by StoryBrand Certified Guide in Charleston, SC, Pamela Cisneros, will help Jodi Ohl focus her website to attract more customers. It also gives them specific guidance about how to lay out the sections of the website in a way that will help customers understand why they should buy.