5 Questions to Get a Better Click Rate from your Email Marketing

5 Questions to Get a Better Click Rate from your Email Marketing

Believe it or not, email marketing is STILL one of the most effective marketing channels you can harness for your business.  Besides being extremely cheap [or even free!], it’s more direct and personal than social media, ads, etc.  And the more you know about the people on your list, the more personalized you can get.  To be effective to grow your business, however, you do need to follow some simple guidelines. 

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How to Dramatically Improve Your Website with the Right Images

How to Dramatically Improve Your Website with the Right Images

You can dramatically the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website should be about them.

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Upgrade Your Website with Powerful Customer Testimonials

Upgrade Your Website with Powerful Customer Testimonials

As great as customer testimonials can be, there are definitely not all created equal. If you just ask your customer to provide some text – or they submit it unsolicited – it’s likely to be much longer and less focused than what you need to be most effective.

To get testimonials that will really impact prospective customers, you need to ask these 4 specific questions when you request testimonials

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Customer Testimonials as a Powerful Marketing Tool

Customer Testimonials as a Powerful Marketing Tool

People only buy from companies they trust. And nothing creates a feeling of trust more than hearing how great a product or service is from another customer, someone like you. That’s why customer testimonials – done correctly – can be one your most powerful marketing tools.

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Cute, Clever and Creative Marketing

Cute, Clever and Creative Marketing

There’s no such thing as TOO cute, clever or creative in marketing, right?!

Wrong! When we try to be cute or clever or uber-creative in our marketing, we think we’re showing off our prowess and it will impress prospective customers. Find out what you should do instead.

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How Effective Is Your Elevator Pitch?

How Effective Is Your Elevator Pitch?

When someone asks you what you do at a networking event, how effective is your response?

Do their eyes glaze over at about the 5th word? Do they start looking over your shoulder?

If so, try creating a One-Liner for business instead.

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Website Review for Artist Jodi Ohl – Part 2

Website Review for Artist Jodi Ohl – Part 2

The website review here by StoryBrand Certified Guide in Charleston, SC, Pamela Cisneros, will help Jodi Ohl focus her website to attract more customers.   It also gives them specific guidance about how to lay out the sections of the website in a way that will help customers understand why they should buy.

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marketing framework as part of our overall strategic marketing solutions.

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