Like most savvy manufacturers out there, you must have invested in email marketing. Right? After all, email marketing helps improve ROI, traffic, and brand awareness. Over 70% of manufacturing marketers considered email marketing as an important tool for their growth....
There may be many potential customers who acknowledge your expertise. Is that enough to make them buy from you? They still look for assurance they can trust you before making a purchase. Why? Because at this point, they’re vulnerable to risks such...
In industrial marketing, many marketers are prone to one common pitfall– the curse of knowledge. The curse of knowledge? The curse of knowledge is a phenomenon that happens when marketers know a lot about their industry and products, but they forget that their average...
