MANUFACTURER’S MARKETING FRAMEWORK

Built on 20+years of experience to deliver reliable, consistent results

MANUFACTURER’S MARKETING FRAMEWORK

Built on 20+years of experience to deliver reliable, consistent results

We built this framework to help manufacturers leverage modern marketing strategies and tactics so they can stop competing on price.

MANUFACTURER’S MARKETING FRAMEWORK

Help Customers Understand Why They Should Choose You

Market Analysis
Understand which customers are more likely to value quality over price.
Message
Remove confusion and help prospects see you're the best solution
Validation & Testimonials
Get third-party validation and proof
Customer Journey
Clearly demonstrate value by providing a white glove experience from the first touch to sale
Homepage Upgrades
Help website visitors turn into customers sooner
Reactivation Campaign
Re-engage former customers and inactive leads
Infrastructure Plan
Set your quarterly marketing goals and prioritize for quick wins

Maximize Every Touchpoint: From Intro to Raving Fan

Lead Magnets
As soon as they hit your website, lead with value and prove to your buyer you understand them
Lead Capture
Ensure you’re not losing that 98% of your visitors not quite ready to become customers
Email Nurture
Let them know how you can help them in a way they'll appreciate
Marketing Automation
Ensure seamless communication with your existing tools so your sales team gets notified of new opportunities
Eliminate Roadblocks
Anticipate the most common confusion and objections and overcome them before they arise
Website
Outperform competitors with a modern, easy experience that adapts to your buyers' preferences
Content Strategy
Become a voice of value with perfectly timed updates that keep your company top of mind rather than adding to the noise

Become THE Trusted Authority in Your Market

Ads
Deploy your consistent message across your channels and media
Email Sequences
Nurture your email list subscribers along with useful content until they're ready to cross over to customer experience
Social Media
Engage your audience with a content that grabs their attention
Sales Tools
Get sales and marketing on the same page with consistent, on-target tools that deliver a cohesive message
Video
Utilize stories from raving fans to help prospects understand your value
One-to-Many
Leverage one-to-many technology to decrease the need for in-person demos and site visits.
Referrals & Reviews
Harness the momentum of third-party influence with strategically crafted campaigns.

"We’ve seen our unit sales of premium product lines increase
by 3 to 5 million, which in our industry is a dramatic home run!"

Andrew Baum, CEO
ArborGen Inc.

 

"Zafari completely turned us around.  I’m now thrilled about our marketing.  It’s something that I’m proud of!"

Elias Deeb, CEO
CMMC Navy Yard

"Marketing is off my plate and I don’t worry about it anymore.  I absolutely recommend Zafari!"

Kent Fonveille, CEO
Bushy Park Industrial Campus

 

“We’ve seen our unit sales of premium product lines increase by 3 to 5 million, which in our industry is a dramatic home run!”

Andrew Baum, CEO
ArborGen Inc.

98% of manufacturing

companies are losing money because of these

BIG marketing mistakes…

Zafari, Inc.
520 Folly Road, Suite 25-233
Charleston, SC 29412

843.388.9891

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