Like most savvy manufacturers out there, you must have invested in email marketing. Right? After all, email marketing helps improve ROI, traffic, and brand awareness. Over 70% of manufacturing marketers considered email marketing as an important tool for their growth....
You can dramatically improve the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website...
As great as customer testimonials can be, there are definitely not all created equal. If you just ask your customer to provide some text – or they submit it unsolicited – it’s likely to be much longer and less focused than what you need to be most...
There may be many potential customers who acknowledge your expertise. Is that enough to make them buy from you? They still look for assurance they can trust you before making a purchase. Why? Because at this point, they’re vulnerable to risks such...
Everyone has heard of an “elevator pitch” – a 30-second ‘commercial’ that business and sales people use in networking meetings and, perhaps, elevator rides. But how many elevator pitches are really engaging and compelling? Have you ever gone to a networking lunch or...