6 Must-Ask Questions for Skyrocketing Email Click-Through Rate

6 Must-Ask Questions for Skyrocketing Email Click-Through Rate

Like most savvy manufacturers out there, you must have invested in email marketing. Right? After all, email marketing helps improve ROI, traffic, and brand awareness. Over 70% of manufacturing marketers considered email marketing as an important tool for their growth....
How to Dramatically Improve Your Website with the Right Images

How to Dramatically Improve Your Website with the Right Images

You can dramatically improve the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website...
Upgrade Your Website with Powerful Customer Testimonials

Upgrade Your Website with Powerful Customer Testimonials

As great as customer testimonials can be, there are definitely not all created equal. If you just ask your customer to provide some text – or they submit it unsolicited – it’s likely to be much longer and less focused than what you need to be most...
Why Prospects Trust Companies That Offer Them a Plan

Why Prospects Trust Companies That Offer Them a Plan

There may be many potential customers who acknowledge your expertise. Is that enough to make them buy from you? They still look for assurance they can trust you before making a purchase.     Why? Because at this point, they’re vulnerable to risks such...
How Effective Is Your Elevator Pitch?

How Effective Is Your Elevator Pitch?

When someone asks you what you do at a networking event, how effective is your response? Do their eyes glaze over at about the 5th word? Do they start looking over your shoulder? If so, try creating a One-Liner for business instead. A One-Liner is a film-industry term...