How to Dramatically Improve Your Website with the Right Images

How to Dramatically Improve Your Website with the Right Images

You can dramatically improve the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website...
How Effective Is Your Elevator Pitch?

How Effective Is Your Elevator Pitch?

When someone asks you what you do at a networking event, how effective is your response? Do their eyes glaze over at about the 5th word? Do they start looking over your shoulder? If so, try creating a One-Liner for business instead. A One-Liner is a film-industry term...
Is Your Website Header Costing You Sales?

Is Your Website Header Costing You Sales?

Is Your Website Header Costing You Sales? The website header refers to the top section of any web page that’s ‘above the fold’ – that’s the portion that is immediately visible before any scrolling.  Think of it like the headline of a newspaper on a newsstand that’s...
Why Prospects Don’t Want to Read Your Company Newsletter

Why Prospects Don’t Want to Read Your Company Newsletter

Email newsletters have been an important part of B2B marketing, with 73% of B2B marketers using them for their content marketing strategy. However many marketers must admit that newsletters actually help them gain new customers or sell more products or services....