You can dramatically improve the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website...
Everyone has heard of an “elevator pitch” – a 30-second ‘commercial’ that business and sales people use in networking meetings and, perhaps, elevator rides. But how many elevator pitches are really engaging and compelling? Have you ever gone to a networking lunch or...
Is Your Website Header Costing You Sales? The website header refers to the top section of any web page that’s ‘above the fold’ – that’s the portion that is immediately visible before any scrolling. Think of it like the headline of a newspaper on a newsstand that’s...
Email newsletters have been an important part of B2B marketing, with 73% of B2B marketers using them for their content marketing strategy. However many marketers must admit that newsletters actually help them gain new customers or sell more products or services....
Giving up on your industrial marketing campaigns that are not yielding any results? You are not alone. Many manufacturers don’t find it profitable to continue their ineffective campaigns. Budgets tighten, priorities shift, and the future feels uncertain....
