Believe it or not, email marketing is STILL one of the most effective marketing channels you can harness for your business. Besides being extremely cheap [or even free!], it’s more direct and personal than social media, ads, etc. And the more you know about the...
You can dramatically improve the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website...
As great as customer testimonials can be, there are definitely not all created equal. If you just ask your customer to provide some text – or they submit it unsolicited – it’s likely to be much longer and less focused than what you need to be most...
It’s easier for people to trust you to be their guide if you have a plan. Even if they have already identified you as the guide who can help them get to their desired state, they still need more from you before they are comfortable buying. Why? Because this is...
Should you have testimonials on your website? YES! Why? Because people only buy from companies they trust. And nothing creates a feeling of trust more than hearing how great a product or service is from another customer, someone like you. When someone outside your...
There’s no such thing as TOO cute, clever or creative in marketing, right?! Wrong! When we try to be cute or clever or uber-creative in our marketing, we think we’re showing off our prowess and it will impress prospective customers. A few years ago (well, quite a...
