5 Questions to Get a Better Click Rate from your Email Marketing

5 Questions to Get a Better Click Rate from your Email Marketing

Believe it or not, email marketing is STILL one of the most effective marketing channels you can harness for your business.  Besides being extremely cheap [or even free!], it’s more direct and personal than social media, ads, etc.  And the more you know about the...
How to Dramatically Improve Your Website with the Right Images

How to Dramatically Improve Your Website with the Right Images

You can dramatically improve the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website...
Upgrade Your Website with Powerful Customer Testimonials

Upgrade Your Website with Powerful Customer Testimonials

As great as customer testimonials can be, there are definitely not all created equal. If you just ask your customer to provide some text – or they submit it unsolicited – it’s likely to be much longer and less focused than what you need to be most...
Prospects trust companies that offer them a plan

Prospects trust companies that offer them a plan

It’s easier for people to trust you to be their guide if you have a plan. Even if they have already identified you as the guide who can help them get to their desired state, they still need more from you before they are comfortable buying. Why? Because this is...
Customer Testimonials as a Powerful Marketing Tool

Customer Testimonials as a Powerful Marketing Tool

Should you have testimonials on your website? YES! Why? Because people only buy from companies they trust. And nothing creates a feeling of trust more than hearing how great a product or service is from another customer, someone like you. When someone outside your...
Cute, Clever and Creative Marketing

Cute, Clever and Creative Marketing

There’s no such thing as TOO cute, clever or creative in marketing, right?! Wrong! When we try to be cute or clever or uber-creative in our marketing, we think we’re showing off our prowess and it will impress prospective customers. A few years ago (well, quite a...