Let’s be honest: Most customer testimonial stories land with all the impact of a feather on a pillow. Why? Because they’re missing the crucial ingredient that turns casual interest into urgent action. Consider the transformation at Slack, now a $27 billion...
Less is more? Not in the B2B marketing world. While minimalism is great for a zen lifestyle, it won’t cut it when you’re trying to build a robust marketing strategy. After all, you’ve got a lot on your plate – from building a killer email list to...
Getting Testimonials That Build Trust and Boost Your Reputation Positive customer testimonials and reviews are a critical way to boost the credibility of your brand and products. They are like the shining stars of your business’s reputation. But keep in mind that not...
