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As great as customer testimonials can be, there are definitely not all created equal. If you just ask your customer to provide some text – or they submit it unsolicited – it’s likely to be much longer and less focused than what you need to be most effective.

To get testimonials that will really impact prospective customers, you need to ask these 4 specific questions when you request testimonials:

1 – What problem were you having that caused you to hire/buy from our company?

2 – How was that problem making you feel?

3 – What specifically changed after using our product/service?

4 – How has that changed how you feel?

By putting their answers together in this sequence, you are creating a little story that the prospective customer can envision themselves being part of too. This will go a long way in helping them to feel that you can be trusted and your product or service can help them solve their problem and improve their life.

#zafari #business #testimonial #trust #authority #grow