As great as customer testimonials can be, there are definitely not all created equal. If you just ask your customer to provide some text – or they submit it unsolicited – it’s likely to be much longer and less focused than what you need to be most effective.
To get testimonials that will really impact prospective customers, you need to ask these 4 specific questions when you request testimonials:
1 – What problem were you having that caused you to hire/buy from our company?
2 – How was that problem making you feel?
3 – What specifically changed after using our product/service?
4 – How has that changed how you feel?
By putting their answers together in this sequence, you are creating a little story that the prospective customer can envision themselves being part of too. This will go a long way in helping them to feel that you can be trusted and your product or service can help them solve their problem and improve their life.