If you have read the best seller, “The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd” [affectionately known as “1-Page Marketing Plan” by insiders] by Allan Dib, you know it is one of the best guides on marketing strategy out...
Everyone has heard of an “elevator pitch” – a 30-second ‘commercial’ that business and sales people use in networking meetings and, perhaps, elevator rides. But how many elevator pitches are really engaging and compelling? Have you ever gone to a networking lunch or...
