When someone asks you what you do at a networking event, how effective is your response?
Do their eyes glaze over at about the 5th word? Do they start looking over your shoulder?
If so, try creating a One-Liner for business instead. A One-Liner is a film-industry term used to sum up a movie pitch in just a few compelling sentences to get people excited to see it.
To get people excited about your business, answer these three questions in this order:
1 – Who is your customer and what’s the pain point you help them resolve?
Make it clear, relatable and specific, like this:
“Busy parents don’t have time to make a healthy dinner so they end up ordering takeout or eating processed stuff from boxes and cans.”
2 – What’s your unique solution to that pain point?
Make it different than other solutions they’ve tried before or your competitor might offer:
“So I deliver ready-to-eat wholesome frozen dinners at an affordable weekly price.”
3 – How does your customer’s life look after their pain is resolved?
Describe the transformation that will be possible when that pain goes away:
“Knowing dinner is covered, parents can relax and enjoy time with their family.”
What’s your One-Liner?