Why Prospects Trust Companies That Offer Them a Plan

Why Prospects Trust Companies That Offer Them a Plan

There may be many potential customers who acknowledge your expertise. Is that enough to make them buy from you? They still look for assurance they can trust you before making a purchase.     Why? Because at this point, they’re vulnerable to risks such...
Don’t Ask for the Sale Too Soon. Here’s Why!

Don’t Ask for the Sale Too Soon. Here’s Why!

One of the common yet costly mistakes that many industrial manufacturers make is to ask for the sale too soon. Sure. Today’s customers have shorter attention spans as well as limited time to understand your offer or products, especially with your website, social media...
A Quick Test to See How Effective Your Website Really Is

A Quick Test to See How Effective Your Website Really Is

We have a little exercise we recommend to help you assess the effectiveness of your website. Ask an acquaintance who doesn’t know too much about your business to help you. Show them your website for 5 seconds. Then, close the computer [or screenshare] and ask...