Less is more? Not in the B2B marketing world. While minimalism is great for a zen lifestyle, it won’t cut it when you’re trying to build a robust marketing strategy. After all, you’ve got a lot on your plate – from building a killer email list to...
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A recent experience with a South Carolina client inspired me to write this blog. Specializing in welding machine solutions, this client was not getting leads despite having a newly designed website they were very proud of and active social media accounts. They also...
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Like most savvy manufacturers out there, you must have invested in email marketing. Right? After all, email marketing helps improve ROI, traffic, and brand awareness. Over 70% of manufacturing marketers considered email marketing as an important tool for their growth....
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