Until very recently many industrial websites often lacked the sophistication and simplicity seen in their retail counterparts. They were often cluttered with long chunks of confusing text and poor selection/placement of images. Today, as more and more manufacturers...
Are you a movie buff? Even if you are not, surely you’re familiar with movies where one character saves the day for others, be it rescuing damsels in distress, soldiers trapped behind enemy lines or passengers aboard a burning train. Rescue has always been a central...
You can dramatically improve the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website...
Getting Testimonials That Build Trust and Boost Your Reputation Positive customer testimonials and reviews are a critical way to boost the credibility of your brand and products. They are like the shining stars of your business’s reputation. But keep in mind that not...
Is Your Website Header Costing You Sales? The website header refers to the top section of any web page that’s ‘above the fold’ – that’s the portion that is immediately visible before any scrolling. Think of it like the headline of a newspaper on a newsstand that’s...
