Marketing Blog

Website Review: Pawsitive Charleston

Apr 20, 2020

Check out this website review for Pawsitive Charleston Pet Sitting to get tips and tricks you can implement on your own website to get more customers. If you'd like a free review of YOUR website, please let us know! #website #marketing #storybrand #zafari

Website Review for Artist Jodi Ohl – Part 1

Apr 17, 2020

The website review here by StoryBrand Certified Guide in Charleston, SC, Pamela Cisneros, will help Jodi Ohl focus her website to attract more customers. It also gives them specific guidance about how to lay out the sections of the website in a way that will help customers understand why they should buy.

How to Generate More Leads from your Website – Using Transitional Call to Action

Apr 17, 2020

Over 80% of your website visitors are not ready to buy.

That’s why a secondary (or transitional) Call to Action is critical. You need to be able to capture people while they are interested, so you can nurture them until they are ready to buy. How do you do this?

Is your marketing message suffering from the “Curse of Knowledge”?

Apr 16, 2020

If your marketing message assumes your prospect understands more than they really do, you are confusing them and losing customers.

Why Your Website Needs An Obvious Call to Action

Apr 2, 2020

Does your website have a clear and obvious Call to Action?

As simple as this may seem, it’s amazing how many websites don’t. A prominent Call to Action button is a simple, obvious invitation for our prospects to engage with us.

Don’t Ask for the Sale Too Soon

Mar 31, 2020

Asking people to buy our products or services right away doesn’t work in most cases. Instead, most marketing campaigns do just that. They don’t take the time to pique the audience’s curiosity and enlighten them as to how their life can be better with the product or...

Website Review of The Hoppy Dreams Sleep Co.

Mar 31, 2020

Here is a website review we did recently for The Hoppy Dreams Sleep Co. to help them attract more customers and make more sales. The advice here by StoryBrand Certified Guide in Charleston, SC, Pamela Cisneros, will help Hoppy Dreams focus their message to what...

A Quick Test to See How Effective Your Website Really Is

Mar 25, 2020

We have a little exercise we recommend to help you assess the effectiveness of your website. Ask an acquaintance who doesn’t know too much about your business to help you. Show them your website for 5 seconds. Then, close the computer [or screenshare] and ask them these 3 questions

Think Marketing Is About “Selling” Something?

Mar 13, 2020

Instead of thinking of marketing as trying to ‘sell’ something, try reframing it to ‘helping people solve a problem’ instead.

Simple Marketing That Actually Works – Private Facebook Group

Mar 10, 2020

Marketing should be easy, and it should work. Simplifying your marketing can actually make it way more effective.
In this Private Facebook Group we will dive into proven strategies and tools that can make your marketing life SO much easier and more effective.