Is your marketing message suffering from the “Curse of Knowledge”?
If your marketing message assumes your prospect understands more than they really do, you are confusing them and losing customers.
Why Your Website Needs An Obvious Call to Action
Does your website have a clear and obvious Call to Action?
As simple as this may seem, it’s amazing how many websites don’t. A prominent Call to Action button is a simple, obvious invitation for our prospects to engage with us.
Don’t Ask for the Sale Too Soon
Asking people to buy our products or services right away doesn’t work in most cases. Instead, most marketing campaigns do just that. They don’t take the time to...
A Quick Test to See How Effective Your Website Really Is
We have a little exercise we recommend to help you assess the effectiveness of your website. Ask an acquaintance who doesn’t know too much about your business to help you. Show them your website for 5 seconds. Then, close the computer [or screenshare] and ask them these 3 questions
Think Marketing Is About “Selling” Something?
Instead of thinking of marketing as trying to ‘sell’ something, try reframing it to ‘helping people solve a problem’ instead.
5 Good Reasons NOT to Abandon Your Marketing Efforts Right Now
Nobody knows what the future holds with so many things out of our control right now. However, we strongly believe that marketing is not one of the things that should be cut or reduced right now, if at all possible. This isn’t just because we are a marketing agency based in Charleston, South Carolina. In fact, there are many GREAT reasons why your marketing strategy right now should continue or even ramp up.
Zafari, Inc.
520 Folly Road, Suite 25-233
Charleston, SC 29412
843.388.9891
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