Have you ever noticed how the shortest stories often hit the hardest? How a simple six-word sentence can bring tears to your eyes, but you delete 3,000-word marketing email without a second glance? A client recently learned this the hard way — after spending countless...
Have you ever walked into a store and felt immediately calm? Or visited a website and instantly sensed excitement? That wasn’t an accident—it was color psychology at work, playing its part in a symphony of marketing elements that collectively shape your...
A Tale of Two Buyers Mary, an overwhelmed and somewhat frazzled small business owner, needs new accounting software. She visits Allstar Accounting’s website, where she finds beautifully designed pages full of detailed info about features and benefits. She reads for...
When you mention ‘marketing’ to your non-marketing friends, do their eyes glaze over? And the real fun begins when you delve into the world of B2B (business-to-business) vs. B2C (business-to-consumer) marketing. Sure, the end goal of marketing is to...
LinkedIn isn’t just another social media platform. It is a powerful platform for business networking, recruiting top talent, and establishing industry authority. For any B2B firm out there, LinkedIn is even more than these valuable benefits. Why? The platform...
