One of the common yet costly mistakes that many industrial manufacturers make is to ask for the sale too soon. Sure. Today’s customers have shorter attention spans as well as limited time to understand your offer or products, especially with your website, social media...
Your website is a critical aspect of your marketing presence. But is it effectively communicating your message and driving sales? Here is a simple exercise to help you improve the efficiency of your website. We call it the Grunt Test, a tongue-in-cheek way of saying...
Undoubtedly, marketing plays a key role in the success of any business. However, the perception customers have towards marketing can impact its effectiveness. In our experience working with various manufacturers, we have encountered numerous industrial companies that...
Giving up on your industrial marketing campaigns that are not yielding any results? You are not alone. Many manufacturers don’t find it profitable to continue their ineffective campaigns. Budgets tighten, priorities shift, and the future feels uncertain....
