We have a little exercise we recommend to help you assess the effectiveness of your website. Ask an acquaintance who doesn’t know too much about your business to help you. Show them your website for 5 seconds. Then, close the computer [or screenshare] and ask them the following three questions to find out how effective your website really is.
Ask These Questions to Determine if You Have an Effective Website
1. What do I do?
2. How can my company make your life better?
3. What do you need to do to get my product/service?
If they can’t answer those 3 questions accurately, you’re losing sales.
The solution to this is a clear message [aka story] laid out in the right way on your website.