Does your website have a clear and obvious Call to Action?

As simple as this may seem, it’s amazing how many websites don’t. A prominent Call to Action button is a simple, obvious invitation for our prospects to engage with us.

We need to give prospective customers a very clear path toward taking the next action needed so we can help them solve their problem. It’s not always ‘Buy Now’. Sometimes it might be Register, Schedule an Appointment, Order, or Call Us. It should be the clear next step they should take if they want to actively engage with you.

Without a clear, obvious Call to Action, you are making an assumption that prospective customers will make the effort to figure out how to you want them to engage with you. This is a big, unnecessary risk.

By making it easy for our customers to do business with us, we are actually helping them by eliminating confusion and saving them time and effort.