Does your marketing suffer from the “Curse of Knowledge”?
This happens because you are so close to what your business offers that your brain can’t help but make assumptions about what everyone else knows about it. In other words, you don’t know what they don’t know.
As a result, you communicate too much too soon in your marketing and on your website. You use insider language, acronyms and buzzwords. You overwhelm prospective customers and they get confused and frustrated. So they leave without understanding how you are the perfect company to help them.
To avoid this, it’s critical to take several big steps back and ask yourself these questions about every piece of information you’re communicating:
1 – Could this be confusing to anyone?
2 – How could this be misunderstood?
By simplifying your marketing message with these two questions as a filter, you can avoid confusing prospects. And this will make them much more likely to buy from you because humans hate feeling confused!