The Grand Palms Tanning Resort
Project Details
The Grand Palms Tanning Resort & Sunless Spa, Inc.
Branding, Graphic Design, Logo Design, Web Design, Video, SEO, Print
www.thepalmstanningresort.com
The Grand Palms Tanning Resort & Sunless Spa began in Denver, Colorado in 2002 as a longtime dream of Keith and Holly Rodenberger. With a gleam in his eye as he described his vision around our kitchen table (we were a new business back then too!), Keith asked us to partner with him in bringing his dream to life.
After working together for 15 years on branding, logo, 5 website versions, identity pieces, marketing collateral, apparel, promotional products and more, both our relationship and The Grand Palms are still going strong. There are now 4 Grand Palms locations throughout the greater Denver area and it is consistently wins ‘Best Of’ and other awards year after year.
Logo Design
The Grand Palms logo was designed to convey a feeling of elegance and sophistication, as well as provide a sneak peak of the tropical environment one will experience upon visiting.
Website Design + Development + SEO
Now on our 5th version of The Grand Palms website, the current version was designed to convey the fun and ease experienced as a customer, particularly highlighting the simple pricing model and generous Rewards Program which stand out from the complex systems most tanning salons use.
Identity + Collateral + Print
Expanding upon the logo to further convey sophistication and the tropical environment, The Grand Palms’ identity suite and marketing collateral set it apart from standard tanning salons.
Signage Design and QA
Relying on our previous background in architecture and design, we created custom designs for building and interior signage for this long-time client. As part of the signage package, we also coordinated with signage fabricators, and helped to ensure quality representation of the client’s brand.
