Let's be honest: Most customer testimonial stories land with all the impact of a feather on a...
Sales for Industrial
Tiny Tales, Massive Impact: The Art of Micro-Storytelling
Have you ever noticed how the shortest stories often hit the hardest? How a simple six-word...
True Colors: The Psychology That Amplifies Your Marketing Message
Have you ever walked into a store and felt immediately calm? Or visited a website and instantly...
Data That Sells: Top 5 Ways to Share Numbers Visually to Drive Action
When the New York Times published "How the Virus Got Out" in early 2020, readers spent an average...
3 Reasons Why Your Tech Presentations Aren’t Closing Deals
Ever walked out of a presentation feeling like you just delivered a master class in technical...
10 Elevator Pitch Examples That Make B2B Industrial Manufacturers Unforgettable (and How to Craft Your Own)
10 Elevator Pitch Examples That Make B2B Industrial Manufacturers Unforgettable (and How to Craft...
Recent Posts
The Before-and-After Framework: Customer Stories That Persuade
Let's be honest: Most customer testimonial stories land with all the impact of a feather on a...
Tiny Tales, Massive Impact: The Art of Micro-Storytelling
Have you ever noticed how the shortest stories often hit the hardest? How a simple six-word...
True Colors: The Psychology That Amplifies Your Marketing Message
Have you ever walked into a store and felt immediately calm? Or visited a website and instantly...