A Guide to Mastering 1-Page Marketing Plan for Manufacturers

A Guide to Mastering 1-Page Marketing Plan for Manufacturers

If you have read the best seller, “The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd” [affectionately known as “1-Page Marketing Plan” by insiders] by Allan Dib, you know it is one of the best guides on marketing strategy out... Read More
How to Craft an Irresistible Elevator Pitch

How to Craft an Irresistible Elevator Pitch

Everyone has heard of an “elevator pitch” – a 30-second ‘commercial’ that business and sales people use in networking meetings and, perhaps, elevator rides. But how many elevator pitches are really engaging and compelling?  Have you ever gone to a networking lunch or... Read More