How to Dramatically Improve Your Website with the Right Images

How to Dramatically Improve Your Website with the Right Images

You can dramatically improve the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website...
Upgrade Your Website with Powerful Customer Testimonials

Upgrade Your Website with Powerful Customer Testimonials

As great as customer testimonials can be, there are definitely not all created equal. If you just ask your customer to provide some text – or they submit it unsolicited – it’s likely to be much longer and less focused than what you need to be most...
How Effective Is Your Elevator Pitch?

How Effective Is Your Elevator Pitch?

When someone asks you what you do at a networking event, how effective is your response? Do their eyes glaze over at about the 5th word? Do they start looking over your shoulder? If so, try creating a One-Liner for business instead. A One-Liner is a film-industry term...
Is Your Website Header Costing You Sales?

Is Your Website Header Costing You Sales?

Is Your Website Header Costing You Sales? The website header refers to the top section of any web page that’s ‘above the fold’ – that’s the portion that is immediately visible before any scrolling.  Think of it like the headline of a newspaper on a newsstand that’s...