You can dramatically improve the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website...
As great as customer testimonials can be, there are definitely not all created equal. If you just ask your customer to provide some text – or they submit it unsolicited – it’s likely to be much longer and less focused than what you need to be most...
Similar to other industries, testimonials from satisfied customers help manufacturers in establishing trust. They provide potential customers with valuable insights into the quality and reliability of your offerings. They are like your unofficial endorsement as they...
Everyone has heard of an “elevator pitch” – a 30-second ‘commercial’ that business and sales people use in networking meetings and, perhaps, elevator rides. But how many elevator pitches are really engaging and compelling? Have you ever gone to a networking lunch or...
Is Your Website Header Costing You Sales? The website header refers to the top section of any web page that’s ‘above the fold’ – that’s the portion that is immediately visible before any scrolling. Think of it like the headline of a newspaper on a newsstand that’s...
