Email newsletters have been an important part of B2B marketing, with 73% of B2B marketers using them for their content marketing strategy. However many marketers must admit that newsletters actually help them gain new customers or sell more products or services....
Over 80% of your website visitors are not ready to buy. That’s why a secondary (or transitional) Call to Action is critical. You need to be able to capture people while they are interested, so you can nurture them until they are ready to buy. How do you do this?...
Undoubtedly, marketing plays a key role in the success of any business. However, the perception customers have towards marketing can impact its effectiveness. In our experience working with various manufacturers, we have encountered numerous industrial companies that...
Giving up on your industrial marketing campaigns that are not yielding any results? You are not alone. Many manufacturers don’t find it profitable to continue their ineffective campaigns. Budgets tighten, priorities shift, and the future feels uncertain....
