Similar to other industries, testimonials from satisfied customers help manufacturers in establishing trust. They provide potential customers with valuable insights into the quality and reliability of your offerings. They are like your unofficial endorsement as they...
Everyone has heard of an “elevator pitch” – a 30-second ‘commercial’ that business and sales people use in networking meetings and, perhaps, elevator rides. But how many elevator pitches are really engaging and compelling? Have you ever gone to a networking lunch or...
Is Your Website Header Costing You Sales? The website header refers to the top section of any web page that’s ‘above the fold’ – that’s the portion that is immediately visible before any scrolling. Think of it like the headline of a newspaper on a newsstand that’s...
Over 80% of your website visitors are not ready to buy. That’s why a secondary (or transitional) Call to Action is critical. You need to be able to capture people while they are interested, so you can nurture them until they are ready to buy. How do you do this?...
In industrial marketing, many marketers are prone to one common pitfall– the curse of knowledge. The curse of knowledge? The curse of knowledge is a phenomenon that happens when marketers know a lot about their industry and products, but they forget that their average...
