How Effective Is Your Elevator Pitch?

How Effective Is Your Elevator Pitch?

When someone asks you what you do at a networking event, how effective is your response? Do their eyes glaze over at about the 5th word? Do they start looking over your shoulder? If so, try creating a One-Liner for business instead. A One-Liner is a film-industry term...
Is Your Website Header Costing You Sales?

Is Your Website Header Costing You Sales?

Is Your Website Header Costing You Sales? The website header refers to the top section of any web page that’s ‘above the fold’ – that’s the portion that is immediately visible before any scrolling.  Think of it like the headline of a newspaper on a newsstand that’s...