You can dramatically improve the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website...
Is Your Website Header Costing You Sales? The website header refers to the top section of any web page that’s ‘above the fold’ – that’s the portion that is immediately visible before any scrolling. Think of it like the headline of a newspaper on a newsstand that’s...
Take a stroll through the vintage advertisements of the 20th century, and you’ll get to see captivating phrases like “Drink Coca-Cola,” “Have it Your Way,” or “Go with Kodak.” These catchy phrases served as early forms of...
We have a little exercise we recommend to help you assess the effectiveness of your website. Ask an acquaintance who doesn’t know too much about your business to help you. Show them your website for 5 seconds. Then, close the computer [or screenshare] and ask...
Giving up on your industrial marketing campaigns that are not yielding any results? You are not alone. Many manufacturers don’t find it profitable to continue their ineffective campaigns. Budgets tighten, priorities shift, and the future feels uncertain....
