You can dramatically improve the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website...
There may be many potential customers who acknowledge your expertise. Is that enough to make them buy from you? They still look for assurance they can trust you before making a purchase. Why? Because at this point, they’re vulnerable to risks such...
Similar to other industries, testimonials from satisfied customers help manufacturers in establishing trust. They provide potential customers with valuable insights into the quality and reliability of your offerings. They are like your unofficial endorsement as they...
Is Your Website Header Costing You Sales? The website header refers to the top section of any web page that’s ‘above the fold’ – that’s the portion that is immediately visible before any scrolling. Think of it like the headline of a newspaper on a newsstand that’s...
Over 80% of your website visitors are not ready to buy. That’s why a secondary (or transitional) Call to Action is critical. You need to be able to capture people while they are interested, so you can nurture them until they are ready to buy. How do you do this?...
