Everyone has heard of an “elevator pitch” – a 30-second ‘commercial’ that business and sales people use in networking meetings and, perhaps, elevator rides. But how many elevator pitches are really engaging and compelling? Have you ever gone to a networking lunch or...
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Is Your Website Header Costing You Sales? The website header refers to the top section of any web page that’s ‘above the fold’ – that’s the portion that is immediately visible before any scrolling. Think of it like the headline of a newspaper on a newsstand that’s...
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Email newsletters have been an important part of B2B marketing, with 73% of B2B marketers using them for their content marketing strategy. However many marketers must admit that newsletters actually help them gain new customers or sell more products or services....
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Let’s face it. Most visitors to your website are not ready to buy yet. Many prospects sitting at the top of the sales funnel refrain from hitting that “Buy Now” button. And there’s nothing that can be done to force them to buy. Not to worry! This is the...
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In industrial marketing, many marketers are prone to one common pitfall – the curse of knowledge. The curse of knowledge is a phenomenon that happens often because marketers are so close to their industry and products, they forget what their average customer doesn’t...
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