You can dramatically improve the effectiveness of your website by choosing the right powerful images. Most companies put images of themselves, their team and their office or building front and center on their website. That’s because they think their website...
As great as customer testimonials can be, there are definitely not all created equal. If you just ask your customer to provide some text – or they submit it unsolicited – it’s likely to be much longer and less focused than what you need to be most...
There may be many potential customers who acknowledge your expertise. Is that enough to make them buy from you? They still look for assurance they can trust you before making a purchase. Why? Because at this point, they’re vulnerable to risks such...
Similar to other industries, testimonials from satisfied customers help manufacturers in establishing trust. They provide potential customers with valuable insights into the quality and reliability of your offerings. They are like your unofficial endorsement as they...
There’s no such thing as TOO cute, clever or creative in marketing, right?! Wrong! When we try to be cute or clever or uber-creative in our marketing, we think we’re showing off our prowess and it will impress prospective customers. A few years ago (well, quite a...
