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Prospects trust companies that offer them a plan

Prospects trust companies that offer them a plan

It’s easier for people to trust you to be their guide if you have a plan. Even if they have already identified you as the guide who can help them get to their desired state, they still need more from you before they are comfortable buying. Why? Because this is...
Customer Testimonials as a Powerful Marketing Tool

Customer Testimonials as a Powerful Marketing Tool

Should you have testimonials on your website? YES! Why? Because people only buy from companies they trust. And nothing creates a feeling of trust more than hearing how great a product or service is from another customer, someone like you. When someone outside your...
Cute, Clever and Creative Marketing

Cute, Clever and Creative Marketing

There’s no such thing as TOO cute, clever or creative in marketing, right?! Wrong! When we try to be cute or clever or uber-creative in our marketing, we think we’re showing off our prowess and it will impress prospective customers. A few years ago (well, quite a...