When someone asks you what you do at a networking event, how effective is your response? Do their eyes glaze over at about the 5th word? Do they start looking over your shoulder? If so, try creating a One-Liner for business instead. A One-Liner is a film-industry term...
Is Your Website Header Costing You Sales? The website header refers to the top section of any web page that’s ‘above the fold’ – that’s the portion that is immediately visible before any scrolling. Think of it like the headline of a newspaper on a newsstand that’s...
Email newsletters have been an important part of B2B marketing, with 73% of B2B marketers using them for their content marketing strategy. However many marketers must admit that newsletters actually help them gain new customers or sell more products or services....
Over 80% of your website visitors are not ready to buy. That’s why a secondary (or transitional) Call to Action is critical. You need to be able to capture people while they are interested, so you can nurture them until they are ready to buy. How do you do this?...
In industrial marketing, many marketers are prone to one common pitfall– the curse of knowledge. The curse of knowledge? The curse of knowledge is a phenomenon that happens when marketers know a lot about their industry and products, but they forget that their average...
