Getting Testimonials That Build Trust and Boost Your Reputation Positive customer testimonials and reviews are a critical way to boost the credibility of your brand and products. They are like the shining stars of your business’s reputation. But keep in mind that not...
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Is Your Website Header Costing You Sales? The website header refers to the top section of any web page that’s ‘above the fold’ – that’s the portion that is immediately visible before any scrolling. Think of it like the headline of a newspaper on a newsstand that’s...
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Let’s face it. Most visitors to your website are not ready to buy yet. Many prospects sitting at the top of the sales funnel refrain from hitting that “Buy Now” button. And there’s nothing that can be done to force them to buy. Not to worry! This is the...
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